Laravel outreach CRM · portfolio case study

B2B outreach with AI leads, tracked email, and sequences on schedule.

Built to run live outbound for FieldLine. Find UK leads, send cold email with open tracking, automate follow-ups on business days, and read the pipeline in one calm workspace.

AI lead search Email sequences Open tracking Live reports

Sent

253

Open rate

56%

Reply rate

4.6%

Active sequences

Sequences due today

3 contacts on the automation queue

Follow-up Due now
Final nudge Monday

Hottest opens

Prioritize personal follow-up

Sarah Mitchell

Northgate Security

14
James Cooper

Summit Guarding

9

Illustrative UI — log in to see your live data.

Features

Everything in one outreach workspace

Real modules from the shipped app — not mockups on a slide deck.

AI lead search

UK-focused prompts, regional presets, deduped import with phone and LinkedIn.

Email sequences

Follow-up day 4, nudge day 8, exit day 15 — with manual override and bulk ops.

Live reports

Open rate, funnel, hottest opens, multi-touch — from real sent mail.

CRM & inbox

Contacts, templates, threaded replies, roles, and follow-up tasks.

Workflow

Search → email → automate → convert

Small batches of clean leads, sequenced email, then personal follow-up on contacts who engage.

Open the CRM

1

Discover

AI search → review → import clean UK leads.
2

Outreach

Tracked cold email + sequence enrollment.
3

Automate

UK weekday cron, or pause / retry anytime.
4

Convert

Hot opens → LinkedIn / video → qualified.

Built with

Production Laravel stack

Laravel 11 Tailwind MySQL Cron & queues OpenRouter Open tracking

Case study

Selling FieldLine to UK guarding firms

Sequence discipline, hot-open surfacing, and honest pipeline status — so volume does not hide weak conversion.

FieldLine demo yousiffarra.com